The second-year students of the Bachelor of Intelligent Technology and Services had a special class on October 3; lecturers of Economics, Mr. Chen and Ms. Ruan, were honored to invite Ms. Qibei Xu, President of the Macau Live Broadcasting Association, and the well-known anchor "Macau Six Grandpa" ” Liana, co-organized a wonderful sharing session, the theme focused on the contribution of live broadcast to the economy. 

 

At the sharing meeting, President Ms. Qibei Xu and Ms. Liana had an in-depth discussion on the rapid development of the live broadcast industry and its impact on the current economic situation. President Ms. Choi introduced the current status of live broadcast development in Macau and the Greater Bay Area, and looked forward to future development potential, especially how to further promote the growth of Macau's industry and economy. Ms. Liana shared her successful experience and demonstrated how to use innovative live broadcast strategies to attract audiences and enhance interactivity, emphasizing the key role of live broadcasts in brand promotion and product sales, which has significant benefits in promoting economic development. 

 

The participants showed strong interest in the sharing of the two experts, actively participated in the discussion and raised a number of questions about the future development of live broadcasting. After the event, the students all said that this sharing not only increased their knowledge but also provided important inspiration for their exploration in the field of live broadcasting. 

 

The faculty sincerely thanks President Ms. Qibei Xu and Ms. Liana for their wonderful sharing and looks forward to holding more similar events in the future to promote exchanges and cooperation between academia and industry.